Strategic E-Marketing kibble for the brain…

1End result is a poorly designed/developed website - pretty but not functional
2Website or Marketing efforts that are sporadic with no real strategy (no objectives other than traffic)
3Lack of understanding of the target industry - leading to bad e-marketing channel choices (i.e. Language Industry and PPC)
4Companies who just follow trends without understanding them or converging all [...]

Ok we know its been a while since my last post - (c’mon I have a company to run ;O) ) so we wont dwell on it. Let’s move on…
As we all know, Bing.com is the new (or relatively new) search engine. They’re making big pushes marketing wise and have ads popping up a little [...]

 
With e-marketers trying more and more ways to reinforce their online marketing efforts, I’ve stumbled across many who don’t understand the method in which to gain real value from their “organic” search engine optimization and their PPC efforts.
I often see e-marketers failing to connect the proverbial dots of their multi-faceted SEM campaigns which cause a [...]

Black Hat refers to the nasty methods in which people use to manipulate systems, application or people. Now Google has set a series of guidelines to ensure people do not try and stray into Black Hat methods of SEO.
Naturally we seem to assume that if Google can be manipulated, there must be many who get away [...]

Remember the registrar… where you bought and registered your domain. Mental note… keep it up to date or your site may meet a very annoying fate.
Recently, I apparently failed to react to a “Renew your domain now” email as it ended up in my SPAM box. Oops. The result was an expired domain. This domain… ( you can [...]

Through my involvement in the language industry and my background as a web developer, I am often asked about the proper ways in which to translate a website.
Yes, there are endless CAT (Computer Assisted Translation) tools on the market to help manage the process. Enabling translators to translate the content of a webpage without even worrying [...]

My furnace broke, which in December in Quebec is not always the most convenient thing. However, it did enable me to curl up beside a warm fire a get to some much desired reading.
As I always read when looking for inspiration or ideas, I decided to go back to the drawing board about what I [...]

Sitting in a somewhat bleak conference room across from a CEO of a respectable Language Service Provider… I get the once-over and the eyebrow raise gesture as he exhales a sound similar to that of someone pondering a calculus problem.
“So you tell me SEO isn’t a money pit?” says the CEO, “You say you can [...]