Strategic E-Marketing kibble for the brain…

1End result is a poorly designed/developed website - pretty but not functional
2Website or Marketing efforts that are sporadic with no real strategy (no objectives other than traffic)
3Lack of understanding of the target industry - leading to bad e-marketing channel choices (i.e. Language Industry and PPC)
4Companies who just follow trends without understanding them or converging all [...]

 
With e-marketers trying more and more ways to reinforce their online marketing efforts, I’ve stumbled across many who don’t understand the method in which to gain real value from their “organic” search engine optimization and their PPC efforts.
I often see e-marketers failing to connect the proverbial dots of their multi-faceted SEM campaigns which cause a [...]

My furnace broke, which in December in Quebec is not always the most convenient thing. However, it did enable me to curl up beside a warm fire a get to some much desired reading.
As I always read when looking for inspiration or ideas, I decided to go back to the drawing board about what I [...]