So the idea is relatively simple. Develop a short concise statement consisting of 1 to 2 sentences that describe clearly what you or your company does. It should be able to be said in the time it takes an elevator to go between floors, hence the term “elevator pitch”.
Ok, I know that elevators now [...]
With e-marketers trying more and more ways to reinforce their online marketing efforts, I’ve stumbled across many who don’t understand the method in which to gain real value from their “organic” search engine optimization and their PPC efforts.
I often see e-marketers failing to connect the proverbial dots of their multi-faceted SEM campaigns which cause a [...]
This is a great topic for discussion and everyone seems to have a different perspective on the subject. I’ve seen so many people simply miss the point about why they should care about rendering their press releases, websites, applications and sales / marketing strategies multilingual.
What it comes down to is effectively and efficiently using [...]
My furnace broke, which in December in Quebec is not always the most convenient thing. However, it did enable me to curl up beside a warm fire a get to some much desired reading.
As I always read when looking for inspiration or ideas, I decided to go back to the drawing board about what I [...]
Welcome to the Language Industry Technology and Marketing Blog.
I found that through my experience in Sales and Marketing roles for leading technology providers in the language industry, I have a very interesting (and knowledgeable) perspective about the available technology that enables the language industry players to propel themselves into the future while effectively and efficiently backing [...]
