Strategic E-Marketing kibble for the brain…

1End result is a poorly designed/developed website - pretty but not functional
2Website or Marketing efforts that are sporadic with no real strategy (no objectives other than traffic)
3Lack of understanding of the target industry - leading to bad e-marketing channel choices (i.e. Language Industry and PPC)
4Companies who just follow trends without understanding them or converging all [...]

If you’re not already aware - Twitter was hacked. And has eluded to Paid Tweets. The horror. You think? I’m thinking wow - Strategic E-Marketing at play here - ok not the hack - I’m referring to the paid tweets.
As per E-Consultancy “Twitter has a really bad weekend”, they’ll outline the full series of events.
Y’know - [...]

So the idea is relatively simple. Develop a short concise statement consisting of 1 to 2 sentences that describe clearly what you or your company does. It should be able to be said in the time it takes an elevator to go between floors, hence the term “elevator pitch”.
Ok, I know that elevators now [...]

 
With e-marketers trying more and more ways to reinforce their online marketing efforts, I’ve stumbled across many who don’t understand the method in which to gain real value from their “organic” search engine optimization and their PPC efforts.
I often see e-marketers failing to connect the proverbial dots of their multi-faceted SEM campaigns which cause a [...]

My furnace broke, which in December in Quebec is not always the most convenient thing. However, it did enable me to curl up beside a warm fire a get to some much desired reading.
As I always read when looking for inspiration or ideas, I decided to go back to the drawing board about what I [...]

Sitting in a somewhat bleak conference room across from a CEO of a respectable Language Service Provider… I get the once-over and the eyebrow raise gesture as he exhales a sound similar to that of someone pondering a calculus problem.
“So you tell me SEO isn’t a money pit?” says the CEO, “You say you can [...]

Welcome to the Language Industry Technology and Marketing Blog.
I found that through my experience in Sales and Marketing roles for leading technology providers in the language industry, I have a very interesting (and knowledgeable) perspective about the available technology that enables the language industry players to propel themselves into the future while effectively and efficiently backing [...]