1
End result is a poorly designed/developed website - pretty but not functional

2
Website or Marketing efforts that are sporadic with no real strategy (no objectives other than traffic)

3
Lack of understanding of the target industry - leading to bad e-marketing channel choices (i.e. Language Industry and PPC)

4
Companies who just follow trends without understanding them or converging all efforts or associating a strategy

5
Customer trying to take control from the marketing firm (trust issues because of lack of understanding)

BONUS    (customer) Letting personal preference get in the way of effective marketing decisions (i.e. site design, strategy, etc…)

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