If you’re not already aware - Twitter was hacked. And has eluded to Paid Tweets. The horror. You think? I’m thinking wow - Strategic E-Marketing at play here - ok not the hack - I’m referring to the paid tweets.

As per E-Consultancy “Twitter has a really bad weekend”, they’ll outline the full series of events.

Y’know - There shouldn’t really be any surprise that -

1. Companies, promoters, or general e-marketer will take advantage of a platform growing in popularity.

Everyone is outraged! Paid Tweets will remove the authenticity of the tweets. Boo hoo. Is pay per tweet right? Well with the current popularity, and our ability to properly use metrics to assess the *clicks* - it’s a viable method of getting out there… especially with all the RSS being fed by Tweets. Damn powerful - so right - well it’s not not right - but there should be for example a method of distinguishing between paid and unpaid tweets. This would at least give the readers a chance.

2. Of course people are going to try and hack Twitter. Just like they do any social media growing in popularity. It is somewhat of a nuissance, but ultimately hacks expose weaknesses and force the companies to be better, smarter and stronger… I’m not pro-hack but good does come from these situations… after the dust settles. Imagine Windows without hacks. ;O)

Will Twitter be a thing of the past… nah… it just took a dent in the door - they’ll be fine. They’ll get things together and make things better.

Hell - we’re still talking about ‘em and will be for a long time I feel.

Your thoughts?