Strategic E-Marketing kibble for the brain…

1End result is a poorly designed/developed website - pretty but not functional
2Website or Marketing efforts that are sporadic with no real strategy (no objectives other than traffic)
3Lack of understanding of the target industry - leading to bad e-marketing channel choices (i.e. Language Industry and PPC)
4Companies who just follow trends without understanding them or converging all [...]

Ok we know its been a while since my last post - (c’mon I have a company to run ;O) ) so we wont dwell on it. Let’s move on…
As we all know, Bing.com is the new (or relatively new) search engine. They’re making big pushes marketing wise and have ads popping up a little [...]

If you’re not already aware - Twitter was hacked. And has eluded to Paid Tweets. The horror. You think? I’m thinking wow - Strategic E-Marketing at play here - ok not the hack - I’m referring to the paid tweets.
As per E-Consultancy “Twitter has a really bad weekend”, they’ll outline the full series of events.
Y’know - [...]

I’ve decided to go back to basics and describe E-Marketing for the masses. I’ve been shocked and appalled by the number of people who have come to associate spam and E-Marketing.
It’s happened in quite a few instances now that when asked what LinguaCounsel is and how it can help them… if I use a definition [...]

So the idea is relatively simple. Develop a short concise statement consisting of 1 to 2 sentences that describe clearly what you or your company does. It should be able to be said in the time it takes an elevator to go between floors, hence the term “elevator pitch”.
Ok, I know that elevators now [...]

I had to take a few moments to comment about this article about how Microsoft.com is included in a list of names that sport a website that is not compatible to Internet Explorer 8.
http://slashdot.org/article.pl?sid=09/02/19/2056228&from=rss
Despite the fact that Microsoft.com doesn’t do well with its own browser, I commend the team that developed the new IE8. It [...]

 
With e-marketers trying more and more ways to reinforce their online marketing efforts, I’ve stumbled across many who don’t understand the method in which to gain real value from their “organic” search engine optimization and their PPC efforts.
I often see e-marketers failing to connect the proverbial dots of their multi-faceted SEM campaigns which cause a [...]

Recently, I spoke to someone who has a successful (publicity) business and seems to be doing everything right. They know the right people; they get the nice contracts so I inquired about their views in regards to SEO and general E-Marketing strategies.
“We don’t get our business through the web…”. I simply stared in awe and [...]

Black Hat refers to the nasty methods in which people use to manipulate systems, application or people. Now Google has set a series of guidelines to ensure people do not try and stray into Black Hat methods of SEO.
Naturally we seem to assume that if Google can be manipulated, there must be many who get away [...]

Remember the registrar… where you bought and registered your domain. Mental note… keep it up to date or your site may meet a very annoying fate.
Recently, I apparently failed to react to a “Renew your domain now” email as it ended up in my SPAM box. Oops. The result was an expired domain. This domain… ( you can [...]