Archive for the ‘PPC’ Category

Twitter Hacked and what’s this… Paid Tweets?

If you’re not already aware - Twitter was hacked. And has eluded to Paid Tweets. The horror. You think? I’m thinking wow - Strategic E-Marketing at play here - ok not the hack - I’m referring to the paid tweets.
As per E-Consultancy “Twitter has a really bad weekend”, they’ll outline the full series of events.
Y’know - [...]

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Back to Basics - What is E-Marketing?

I’ve decided to go back to basics and describe E-Marketing for the masses. I’ve been shocked and appalled by the number of people who have come to associate spam and E-Marketing.
It’s happened in quite a few instances now that when asked what LinguaCounsel is and how it can help them… if I use a definition [...]

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Paid SEM reinforces Organic, Not Organic SEM reinforces Paid.

 
With e-marketers trying more and more ways to reinforce their online marketing efforts, I’ve stumbled across many who don’t understand the method in which to gain real value from their “organic” search engine optimization and their PPC efforts.
I often see e-marketers failing to connect the proverbial dots of their multi-faceted SEM campaigns which cause a [...]

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Something to start you off on PPC

My furnace broke, which in December in Quebec is not always the most convenient thing. However, it did enable me to curl up beside a warm fire a get to some much desired reading.
As I always read when looking for inspiration or ideas, I decided to go back to the drawing board about what I [...]

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